shootSIN is an exciting and informative forum that  features live interactive shooting sets incorporating the latest photographic technology on the market today. In addition, there is a schedule of  seminars covering a wide variety of subjects that affect the business of today’s professional photographer.

Originally established in 2008 as Shoot NYC, the event has become a photography staple in NYC, a place where people can network, educate themselves on photographic tools, and foster a community with their fellow photographers.  From NYC, the shoot_event has spread internationally (Shoot London, Shoot Paris, Shoot Amsterdam, Shoot Gothenburg).

The first shootSIN was launched in Singapore in 2016 . The event was co-organised by Broncolor Singapore and Hasselblad.